Digital Designer at Nupo

As a Digital Designer at Nupo, I’ve played a key role in enhancing the digital customer experience across our e-commerce platforms. My work spans design, optimization, and strategic development, with UX as a central driver for increasing conversions and engagement.

E-commerce & UX Optimization

• User Experience & Conversion Optimization – Developed intuitive and engaging landing pages focused on usability and performance.

• A/B Testing & Data-Driven Design – Analyzed user behavior to continuously optimize flows, content, and layout.

• Performance-Driven Ad Design – Created visually impactful ads for Meta and Amazon with a focus on UX and improving CTR.

Development of Patient Portal

• Custom Bundle Webshop – Designed a specialized webshop allowing patients to order products as part of a clinical study.

• User-Centered Design & Functionality – Ensured a simple and accessible ordering process tailored to patient needs.

The solution has been approved and praised by involved partners, highlighting its usability and functionality.

E-commerce Platform Management

• Webshop Maintenance – Supported and optimized 5 Nupo webshops and 11 distributor webshops.

• Product Data & Campaign Management – Managed updates to product information, homepage sliders, and promotions in the e-commerce backend.

• Cross-Team Coordination – Collaborated closely with marketing, sales, and development teams to ensure a cohesive digital strategy.

Campaigns & Visual Communication

• Concept Development & Digital Ads – Created engaging campaigns across digital channels.

• Print & Graphic Design – Contributed to physical marketing materials when additional design support was needed.

Digital Designer at Storeteam

I was responsible for managing Storeteam’s overall online presence. My main tasks included updating and maintaining both the main website and the webshop (CMS: WordPress & Shopify).

Working closely with a media graphic design apprentice under my guidance, we aimed to position Storeteam as a leading interior design company. Together, we analyzed our target audience and buyer personas to create conversion-optimized content that enhanced the brand’s visibility and online impact.

At Loyalty Key, I worked on strengthening the digital presence through visually engaging content. I designed campaign imagery using Photoshop and Lightroom, created and managed weekly newsletters via ActiveCampaign, and developed targeted banner ads across various ad networks. Additionally, I contributed to the design and updates of the company’s cashback app, ensuring a consistent and user-friendly experience.