RAMBEK: Accounting, bookkeeping, and payroll, done right
Branding, UX/UI design, content, and front-end implementation in Webflow
RAMBEK’s goals were to:
Communicate credibility, clarity, and expertise in accounting, bookkeeping, and payroll
Make their service offerings easy to understand and explore
Generate qualified leads and inquiries
Differentiate themselves from generic accounting firms with a more modern, approachable, yet professional identity
Process & Approach
Discovery & Research
Interviewed stakeholders about pain points, competitive positioning, ideal clients
Audited competitor sites and accounting firms websites
Mapped user journeys: how potential clients look for accounting services, how they compare vendors
Visual Design & Branding
Chose a clean, modern aesthetic with a trustworthy color palette
Designed layout and UI elements to balance openness with professionalism
Selected imagery (e.g. business people working together, office visuals) to humanize the brand
Implementation
Developed responsive front-end (desktop / tablet / mobile)
Integrated contact / booking form, navigation, images & icons
Ensured SEO basics (headings, meta tags, alt texts)
Tested across browsers and devices
Information Architecture & Wireframes
Defined main navigation: Home, About, Services (“Ydelser”), Contact
Developed wireframes showing how to present service categories (Bogholderi, Lønadministration, Regnskab, etc.)
Designed sections for pricing tiers (“Business” & “Enterprise”), team introduction, process steps
Content Strategy & Copywriting
Wrote concise, benefit-oriented headlines and body text
Emphasized key messages such as “done right,” “efficient,” “peace of mind”
Structured service descriptions to highlight features, benefits, and calls-to-action
Launch & Iteration
After launch, collected user feedback and analytics
Tweaked content or layout based on real usage
Set up ongoing maintenance & content updates
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Contact me, if you’d like us to discuss your next project.
ie@pixelstudio.dk
